Our Brands

Simplot Australia is the name behind Australia's favourite food brands.

Whatever the occasion our brands have been an integral part of Australian life for generations. Some of our brands have long histories that reach back more than 100 years.

  • Birds Eye
  • John West
  • Leggo's
  • Edgell
  • Lean Cuisine
  • Seakist
  • Harvest
  • Chiko
  • I & J
  • Ally
  • Top Cut
  • Five Tastes
  • Chicken Tonight
  • Raguletto
  • Five Brothers
  • Simply Great Meals
Birds Eye
Birds Eye

Birds Eye

Birds Eye is one of the most important brand names in the history of the frozen food industry. Clarence 'Bob' Birdseye was single-handedly responsible for every major breakthrough in the development of the methods and technology that made freezing a viable way of preserving food, without sacrificing too much taste or quality. Birds Eye continues to develop nutritious and convenient products for Australian families. The Birds Eye range includes frozen vegetables, potatoes, fish and snack foods. Simplot Australia owns the rights to the Birds Eye brand in Australia and New Zealand.

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John West
John West

John West

John West is one of Australia's best-loved food brands. The John West range provides consumers with a wonderful variety of seafood including tuna, salmon, sardines, anchovies and oysters. John West is passionate about safeguarding the future of our oceans and has partnered with one of the world's largest and most respected independent conservation organisations, WWF, for expert advice on seafood sustainability. Simplot Australia owns the rights to the John West brand in Australia, New Zealand and South East Asia.

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Leggo's
Leggo's

Leggo's

Leggo's is proud of its fine Italian traditions and has been a part of Australian cuisine since 1894. Leggo's is our Italian foods range which includes rich tomato sauces, pasta, tomato paste, pesto and pasta bakes. Leggo's is renowned for teaching Australians how to cook simple, authentic Italian food.

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Edgell
Edgell

Edgell

Edgell, our canned vegetable range, is an Australian icon, prized for taste, quality, convenience and value for money. Edgell was the first company in Australia to start canning vegetables with the launch of Edgell asparagus in 1926. Vegetables remain at the heart of the business and the range includes canned beetroot, corn, asparagus, mixed vegetables and legumes. Edgell works closely with over 100 Australian farmers, some of whose families have been growing Edgell vegetables for generations.

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Lean Cuisine
Lean Cuisine

Lean Cuisine

For over 25 years Lean Cuisine has offered delicious meals specifically developed by chefs and nutritionists, using quality ingredients. Lean Cuisine is our frozen prepared meals range catering for people looking for low fat options. The Lean Cuisine range is low in fat and free from artificial colours, flavours and preservatives. Our meals are simply cooked and frozen, to maintain nutrition and great taste. Simplot manufactures Lean Cuisine for the Australian and New Zealand market.

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Seakist
Seakist

Seakist

Seakist Tuna is another favourite in Australian pantries. Consumers understand that fish is an important part of a healthy diet and a good source of Omega-3. Seakist Tuna is best used as a tasty addition to meals or as an ideal snack for people on the go.

Harvest
Harvest

Harvest

In the heartland of rich river country at Echuca, Harvest has been making hearty Australian meals for over 20 years. The Harvest brand stands for taste, quality and consistency. With no artificial colours or flavours, Harvest offers 'heat and eat' hot-pack snacks and hearty canned meals, including curries and stews. Harvest meals take only three minutes to prepare, making them perfect for trips to the great outdoors, or for a quick meal at home.

Chiko
Chiko

Chiko

The Chiko Roll made its first appearance at the Wagga Wagga show in 1951 and since then has become an Australian icon, up there with meat pies, kangaroos and Aussie Rules Football. Eating a hot Chiko Roll while watching the footy is a pastime that takes many Australians back to their childhood. All Chiko Rolls are manufactured in Bathurst, NSW. Today Chiko has expanded its range to include corn fritters, fish cakes, and onion rings.

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I & J
I & J

I & J

I & J's range of frozen food offers great tasting, innovative products that are quick and easy to prepare. The I & J range includes burgers, calamari, crisply battered fish and flame grilled fish fillets. Simplot works closely with I & J South Africa to manufacture I & J products for the Australian market.

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Ally
Ally

Ally

Ally Pink Salmon has been a mainstay in delicious Australian meals for longer than most of us can remember. Ally offers consumers great tasting Pink Salmon at affordable prices and provides a good source of Omega-3.

Top Cut
Top Cut

Top Cut

Established in 1981, Top Cut Foods is a full service specialist butcher. From our world class accredited facilities across Australia and overseas, we proudly deliver a quality range of beef, lamb, veal, pork, poultry and small-goods products, as well as ready to serve meal solutions from our state of the art cook/chill plants.

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Five Tastes
Five Tastes

Five Tastes

Five Tastes is an exciting new range of authentic, cook-at-home Asian Meal Kits, Pastes and Cooking Sauces which are clean, fresh and bursting with flavour.

Created from traditional, authentic recipes and the freshest, most authentic ingredients, each product in the Five Tastes range harmoniously blends the five essential tastes of Asian food to achieve a deliciously balanced meal every time.

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Simply Great Meals
Simply Great Meals

Simply Great Meals

Our Simply Great Meals website contains fast and easy recipes, cooking tips and advice. The recipes will help you prepare a meal in less than 15 minutes using ingredients from our extensive and well-loved product range.

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