The Simplot Australian owned John West brand has been named Sustainable Seafood Brand of the Year at the 2019 Wave of Change Awards.
The Marine Stewardship Council’s Wave of Change Awards recognises brands that have adopted sustainable seafood practices within their sectors with Coles taking out Best Supermarket for Sustainable Seafood and Campbell’s Sustainable Fish Stock bagging the New Product of the Year Award.
John West was commended for its efforts in expanding its sustainable range to salmon, mackerel and kippers as well as adding new tuna MSC certified products to its range.
Simplot Australia’s Executive Director of Commercial, Darren Tendler said we are proud to receive this award in recognition of our commitment to leading the industry and consumers towards a more positive future for our oceans.
“With more than 60% of our John West seafood range now carrying the MSC logo we are pleased to be helping consumers make more sustainable choices. We will continue to challenge ourselves by finding new opportunities to support responsible fishing that protects the sustainability of our oceans,” Darren said.