The Chiko roll is a snack food icon and is about as Aussie as AFL, kangaroos and a game of beach cricket. The Chiko recently celebrated its 70th Anniversary and the celebrations keep rolling on with it now featuring on the new Wagga Wagga Monopoly board.
“Passion for the Chiko roll is so strong that it’s even fuelled Parliamentary debate about which Aussie town is it’s the true home”, said Senior Brand Manager, Zoe Wiesner.
Truth be known, the Chiko Roll was developed by Frank McEncroe, a boilermaker from Bendigo, Victoria, who turned his hand to catering at football matches and other outdoor events.
The Chiko Roll made its first official appearance at the Wagga Wagga Agriculture Show in 1951 so it’s only fitting that it featured on the town’s new Monopoly board.
At the height of their popularity in the 1970s, 40 million Chiko Rolls were being sold Australia-wide each year. Today they’re made at Simplot’s Bathurst Plant in New South Wales where around 21 million Chiko rolls are produced each year.
In this short video, hear what some of the Chiko experts across our business have to say about the iconic Aussie snack.