Nutrition, Quality and Food Safety
We acknowledge our corporate responsibility to help foster good health and promote healthier choices through access to safe, nutritious and quality food.
At Simplot Australia we know the vital link between healthy eating habits and the impact eating well has on all aspects of our life. That’s why we’re focussed on ensuring the food we produce not only tastes great but is nutritious too!
Simplot is home to some of Australia’s most loved and trusted brands — including Birds Eye, Edgell, Leggo’s and John West. With one of our products in almost every Australian home at any given time, we’re mindful that the food we produce can play a big part in supporting health and nutrition.
Simplot Australia’s nutrition vision aspires to deliver nourishing foods via our brands by bringing earth’s resources to life with healthy and nutritious choices for our consumers.
Our work to contribute to optimum nutrition and good health for all Australians is informed by best practice and Government guidelines and follows the principles of the federal government Australian Dietary Guidelines.
Working to make our portfolio healthier
We continually look for ways which will improve the nutritional value of our products, which is underpinned by evolving science and development.
Creating healthy new products
We use nutrition science to guide product innovation which enhances the nutritional value of our portfolio.
Inspiring & enabling healthy food choices
We aim to promote and inspire healthy food choices through our communications, providing consumers with easy-to-understand nutrition information that is honest and transparent.
Improving our Health Star Rating
The Health Star Rating (HSR) system has been introduced in Australia and New Zealand as a quick and easy way to compare the nutritional profile of packaged foods.
The HSR system is a voluntary front-of-pack labelling scheme developed to provide convenient, relevant and easy to understand nutrition information on food labels for shoppers to make informed food purchases and healthy eating choices. The HSR system was developed by Australian State and Territory governments, food industry, public health and consumer groups. The HSR icon on the front of food packages provides an at-a-glance overall rating of the healthiness of the food product — reflected as a star rating plus a number, rated from half a star to five stars. The rating system is intended for retail products, however we have also applied it to some of our foodservice product lines.
In 2022, the George Institute named Simplot Australia the healthiest food manufacturer in the annual FoodSwitch: State of the Food Supply report. Using a variety of metrics including the Health Star Rating (HSR) nutrient profiling system and the Australian Dietary Guidelines’ classification of ‘Core’ and ‘Discretionary’ foods, the report explores changes in healthiness of Australia’s top 20 food and beverage manufacturers between 2021 and 2022. Download a copy of the George Institute’s FoodSwitch – State of the Food Supply Report 2022.
Australian Dietary Guidelines
Simplot Australia follows the principles of the Australian Dietary Guidelines which provide advice about the amount and kinds of foods that we need to eat for health and wellbeing.
The recommendations within the guidelines are based on scientific evidence and were published by the National Health & Medical Research Council (NH&MRC) in 2013. By following the eating patterns recommended within the Guidelines, we can obtain nutrients essential for good health. Also, enjoying a variety of nutritious foods can protect our bodies from chronic disease and may increase quality and length of life.
The key to eating well is to enjoy a variety of nutritious foods from each of the Five Food Groups. The five food groups organise food types by their contribution of nutrients to Australian healthy eating plans. Within each food group, healthy choices are those that are lowest in saturated fats, added sugars and added salt.
At Simplot, we proudly produce core foods in the five food groups from the vegetables; legumes or beans; plus the fish and seafood categories. You can find product health and nutrition information and healthy recipes on our brand websites.
Get more information on food safety and other vital elements of food production at our Australian manufacturing sites.