Edgell Supa Crunch Delivery Chip takes out Packaging Innovation & Design Award

May 27 2021

We are thrilled Simplot Australia's Edgell Supa Crunch Delivery Chip was announced as the joint Silver Award winner in the Save Food Packaging category at the 2021 Packaging Innovations & Design Awards (PIDA).


PIDA's Save Food Packaging category recognises companies that are working to minimise or prevent food waste from paddock to plate using innovative design features.


We developed Edgell Supa Crunch to stay crunchy for up to 40 minutes throughout the challenging delivery process to meet the needs of the foodservice channel. Our innovative and sustainable packaging solution helps maintain crunch during delivery.



To complement and aid maintaining the crunch during delivery, we designed an innovative and sustainable pack that has a raised and ventilated floor and just the right amount of ventilation on the sides and top to allow steam condensate to escape while retaining heat. It has been designed to extend the life of the product through keeping the product crispy and hot.


This pack utilises the stack effect where air is drawn into the carton at the base and then vents at the top of the carton allowing moisture filled air from the chips to rise and escape. The relatively shallow carton is designed to allow the chips to spread out, so they are not on top of one another. The one-way venting that the stack effect promotes works well in balancing heat retention and moisture escaping, promoting quality for food delivery.


If the customer finds that the product has cooled too much,the packaging has been designed in a way that it can be reheated in a microwave for 20 seconds, which extends the life of the product reducing the risk of spoilage due to cold soggy chips.


The pack was designed with tamper evidence for product security and is stackable allowing for easier distribution of bulk product and reducing the risk of crushing.The board is fully recyclable, FSC certified and has been optimised to reduce the amount of board used.