John West Takes Home Gold at Highly Esteemed Banksia Awards
Banksia Foundation recognises John West Australia’s contribution to sustainability
WORLD LEADER IN SUSTAINABLITY: Solidifying its position as Australia’s most sustainable tuna brand, Simplot Australia owned John West, is the recipient of the highest accolade at the 2016 Banksia Sustainability Awards.
John West Australia, the only national supermarket brand to be recognised in the awards this year, won the Communication for Change Award[i], followed by the prestigious 2016 Banksia Gold Award, which reflects the ‘Best of the Best’ across the categories.
Earlier this year, alongside the WWF-Australia (WWF) and the Marine Stewardship Council (MSC), a world leading brand commitment was made, to help end unsustainable fishing methods within the canned tuna industry in Australia, thanks to Pacifical, supplied by the world’s largest sustainable tuna purse seine fishery, controlled by the PNA (Parties to the Nauru Agreement).
The alliance with WWF, MSC and Pacifical is the result of years of the entities working together to find a way to overhaul John West’s supply standards within Australia, moving towards a more sustainable future for the world’s oceans.
The rigorous, three-stage judging process, conducted by category experts, saw John West surpass some of Australia’s most influential sustainability projects for the year.
Simplot Australia Managing Director, Terry O’Brien, says, “We feel privileged to have been awarded such an accolade in Australian sustainability. The category shift has been years of work alongside our partners, to truly lead the industry, consumers and the environment, towards a more positive future. We look forward to continuing the work, as we move into the next phase of ensuring a positive future for our oceans.”
The Banksia Awards is the longest running and most prestigious acknowledgement of commitment to sustainability in Australia. They recognise Australian individuals, communities, businesses and government for their innovation, achievement and commitment to sustainability.
[i] The Banksia Communication for Change Award recognises leadership and achievement in raising awareness and understanding of sustainability issues, as well as promoting tangible change in values and behaviours that support a greater uptake of sustainable practices.