Simplot Australia boosts its sauce brand assets
Simplot Australia has announced the acquisition of three sauce brands from Symington’s Australia: Chicken Tonight, Raguletto and Five Brothers.
The purchase of
Simplot Australia Managing Director, Terry O’Brien, said that the purchase of Chicken Tonight will also deliver growth for the business with a new entry into the simmer sauce category of wet cooking sauces.
“It has been a strategic acquisition for us as the brands have great synergy with our current portfolio.
“It will allow us to be an even more effective competitor within the Australian pasta sauce market and provides opportunity through innovation to meet emerging consumer preferences in Australia, New
The brands, which Symington’s Australia took control over in early 2013 through a licensing deal with Unilever, are currently produced at Unilever’s factory in Tatura, Victoria.
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