REDcycle Soft Plastics Recycling Recycling Program

Launched in 2012 Simplot is a founding member of the REDcycle Program which is aimed at offering consumers a simple way to recycle their soft plastic packaging rather than sending it to landfill. Consumers are able to return their plastic packaging to REDcycle bins located at their local retailers where the plastic is collected and then recycled. Through REDcycle our packaging has been used to make a variety of outdoor furniture, signage, footpaths, dog runs, outdoor fitness circuits, children’s playgrounds and many other useful items.

For more on REDcycle see: http://redcycle.net.au/redcycle/

WWF Partnership

In 2012 Simplot our John West brand launched an important partnership with WWF, one of the world’s largest and most respected independent conservation organisations. Since then Simplot has contributed to a number of important conservation projects that are helping us to ensure the sustainability of our seafood resources. To read more about our WWF projects see:

for more on our WWF conservation  programs see: http://www.wwf.org.au/about-us/partners/john-west