Birds Eye drives home its sustainability credentials with new master brand campaign

Birds Eye, one of Australia’s most loved and trusted brands, has launched a new master brand campaign that is sure to resonate with consumers who value Australian-grown and responsibly sourced products.

Katie Saunders, General Manager Marketing at Simplot the maker of Birds Eye products, said: “We recognise that consumers are conscious about knowing where the food they are eating comes from and that as a business we adopt sustainable farming practices and manufacturing processes.

The ‘An eye for good’ campaign reinforces the brand’s locally grown credentials and highlights the sustainability practices being employed by our growers and how we are nourishing from planet to plate.

Katie added, “We’re proud to work with over 300 growers across Australia, some of whose families have been growing potatoes and vegetables for generations. We believe that sourcing Australian-grown produce and innovating with Australian growers is a key differentiator and will not only ensure the viability of our farming communities; it is key to a sustainable future for all Australians.

Birds Eye is one of the most important brand names in the history of the frozen food industry. In Australia and New Zealand, it is synonymous with quality locally grown and responsibly sourced produce that offers great value.

Birds Eye’s - An eye for good™ - campaign went live this week and is backed by television commercials (see below), ‘snackable’ digital and social media content, out-of-home advertising including billboards, as well as trade and in-store activations.