We’re thrilled to launch our new Leggo’s brand campaign, 'It’s How We Do Italian’, which celebrates all the unique twists and spins Aussies add to traditional Italian cuisine.
For over 130 years, Leggo's has been staple in Aussie households, with generations passing down their love for our delicious range of Australian made sauces. The new brand campaign embraces all the delicious, creative ways Aussies do Italian - even if it means breaking spaghetti to fit it in the pot!
“Leggo’s celebrates experimentation and fun in the kitchen. We want people to feel empowered knowing that no matter which ‘rule’ they’re breaking, we’ve got them covered with tasty, quality products”, says Katie Saunders, General Manager – Marketing, Simplot Australia.
The Leggos campaign launches across various platforms, including Television, Digital video, out of home, social and trade media on 1 May 2023.
To read more about Leggo’s click here.