REDcycle program on pause

Simplot was a founding member and is a long-time supporter of the REDcycle Program which was aimed at offering consumers a simple way to recycle their soft plastic packaging rather than sending it to landfill. As such, we are disappointed by REDcyle’s announcement in November 2022 to pause the program.

Given REDcycle has indicated the program is temporarily on pause we are assessing if it is appropriate to make changes to the REDcycle labelling or Australasian Recycling Label on our Birds Eye, I&J, Edgell and John West products, which currently instructs people to return soft plastics to the store.

However, until an alternate solution is available, consumers are encouraged to put their soft plastics in their home rubbish bin, not in kerbside recycling bins (unless the Curby or NPRS trial is available in your area) as it is not recyclable in that system.

Finding long-term solutions that continue to advance recycling initiatives and help us to meet Australia’s National Packaging Targets will require the combined efforts of government, industry, NGOs, packaging manufacturers, waste recovery and recycling industries. Simplot continues to support and work to advance these efforts.