John West New "On-the-Go" Snacks

Over recent years, consumer trends have shown a clear movement towards snacking, as Australians look to replace their traditional eating habits of a few large meals, with many smaller meals and snacking throughout the day. However, as consumers make this shift, they are continuing to look for brands they trust to provide quality products.

This innovative range of products will address this growing need by bringing together the seafood expertise of John West, and SAKATA’s iconic rice crackers to form an irresistible snack with two of Australia’s beloved food brands.

“As the consumer trend of smaller, more frequent meals continues, shoppers are looking to continue their established relationship with brands that they love in a convenient way”, commented General Manager Marketing at Simplot Australia, Katie Saunders. “Through our partnership we are delivering a line of products that Australians will immediately recognise and trust”.

Even as consumers look for convenient snacking solutions in their busy lives, Australians largely remain unwilling to compromise their health for the sake of convenience. Knowing that consumers are considering this in their purchasing decisions, this innovative range is designed to offer a healthy snacking solution to consumers. Each product in the range is focused on delivering Calcium, Vitamin B12 and Omega-3 as well as a minimum of 13 grams of protein per serve, in an easily digestible form.

“We are so excited to be partnering with John West to deliver this better for you snacking option”, added Alessia Taddei, Marketing Director at PepsiCo, parent company of Sakata. “We’re bringing our combined expertise together to deliver a unique product to the market that Australians will love”.

The partnership will deliver three new SKUs, all delicious John West tuna dips paired with eight SAKATA rice crackers, in a convenient and transportable package. These innovative products include:

John West Protein+ Calcium – Sea Salt, Lemon & Parsley Tuna Dip with SAKATA Rice Crackers

John West Protein+ Omega-3 – Tomato Salsa Tuna Dip with SAKATA Rice Crackers

John West Protein+ Vitamin B12 Roasted Capsicum & Basil Tuna Dip with SAKATA Rice Crackers

These new John West products are now available in Woolworths and Coles supermarkets this week. These products will also soon be available in independent supermarkets.