The annual Awards are the world's largest consumer-based awards program, recognising Australia's favourite brands based on innovation and affordability.

In a survey of 5,000 people by NielsenIQ, Australian shoppers voted for their favourite supermarket and everyday items across 33 categories - including pantry staples, convenience food, household, health and wellbeing and homeware. The results were based on six criteria including relevance, uniqueness, excitement, likeability, distinctiveness and innovation.

Birds Eye Plant Based Greek Lamb Style Strips won the Plant Based Meat Alternatives category. We’ve created our deliciously tasty Birds Eye Plant Based range using the highest quality ingredients and we’re thrilled that our consumers agree we’re onto a winner!