Our Story
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  When J.R. Simplot acquired some of Australia’s favourite food brands back in 1995, he knew the brands were well-loved and iconic, and would create a strong foothold for Simplot to enter the Australian market.
  
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  Simplot Australia is the name behind your favorite food brands. Whatever the occasion, our brands have been an integral part of Australian and New Zealand lives for generations.
  
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- Birds Eye
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- Leggo’s
- I&J
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- Chicken Tonight
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Sustainability
- Sustainability
  
  We are working to ensure our agricultural, fishing, and manufacturing practices are more sustainable, so that we safeguard these precious resources for future generations.
  
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- Operations
  
  Investing in Australian manufacturing and expanding our agricultural footprint is part of our long-term growth strategy.
  
  We operate a complex and extensive supply chain globally and throughout Australia and New Zealand.
  
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Our Story
- Our Story
  
  When J.R. Simplot acquired some of Australia’s favourite food brands back in 1995, he knew the brands were well-loved and iconic, and would create a strong foothold for Simplot to enter the Australian market.
  
  Read More
- Purpose, Mission & Values
- Simplot Company
- Our History
- Australian Grown at Heart
- Locations
- News
Brands
- Brands
  
  Simplot Australia is the name behind your favorite food brands. Whatever the occasion, our brands have been an integral part of Australian and New Zealand lives for generations.
  
  See All
- Birds Eye
- Edgell
- John West
- Leggo’s
- I&J
- Chiko
- Harvest
- Captain's Catch
- Raguletto
- Seakist
- Ally
- Chicken Tonight
- Five Brothers
- Providore d'Italia
- Top Sail
Sustainability
- Sustainability
  
  We are working to ensure our agricultural, fishing, and manufacturing practices are more sustainable, so that we safeguard these precious resources for future generations.
  
  Learn more about our approach.
  
  Discover More
- People
- Planet
- Prosperity
Operations
- Bathurst Plant
- Devonport Plant
- Echuca Plant
- Kelso Plant
- Ulverstone Plant
- Agricultural Services
- Corporate & Sales Offices
- Partnerships
  - Become a Grower
  - Become a Supplier
- Operations
  
  Investing in Australian manufacturing and expanding our agricultural footprint is part of our long-term growth strategy.
  
  We operate a complex and extensive supply chain globally and throughout Australia and New Zealand.
  
  Our Locations
Join Us
Contact
Search

WWF-Australia and John West Case Study: Protecting Our Oceans Together

11 January 2022

Our John West Brand and WWF-Australia have been working together to protect our oceans and the fish that call it home for over 10-years.

School of fish

Over that time, we’ve taken steps to ensure that the fish we all enjoy today, will be here for us tomorrow. The partnership has been a catalyst to drive change and promote responsible fishing practices in the industry.

Read this case study produced by WWF-Australia to learn more about how we have safeguarded our oceans together.

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2026 Healthy Food Guide Awards

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Simplot Products Recognized with Seven Wins in the 2026 Healthy Food Guide Awards

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Bathurst Family Open Day

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Bathurst Celebrates 100 Years with Family Open Day

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Birds Eye Packaging Earns Gold at Prestigious Industry Awards

Simplot has been awarded Gold in the Save Food Packaging Design Special Award category at the 2026 Australasian Packaging Innovation & Design (PIDA) Awards.

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Simplot Community Sponsorship Grants Program

Simplot’s Community Sponsorship Grants Program

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Fearless Festival 2025

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Simplot Champions Future Talent at Tasmania's Fearless Festival

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Grower Awards 2025

15 August 2025

Simplot Celebrates Tasmania’s Top Growers at 2024–2025 Awards

Tasmania’s top potato and vegetable growers have once again been honoured.

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